Privacy policy

Effective 25 May 2018

Privacy policy (“Policy”) of Hitachi Construction Machinery (Europe) NV, public limited liability company, established in the Netherlands, Trade Register number 20030174, registered address Sicilieweg 5,1045AT, Amsterdam, The Netherlands.

What information we process
How we use your information
How we share information
How long we retain your information
The choice we offer including how to access and update the information

Your privacy and trust are important to us and this Privacy policy provides information about how Hitachi Construction Machinery (Europe) NV (“HCME”) and its affiliated company Hitachi Construction Machinery Sales & Service (France) SAS (“HCSF”) handle your personal information.

HCME is a manufacturer and supplier of heavy construction machinery, parts (“Products”) and provider of after sales support (“Services”) under the trade name HITACHI. It is a European subsidiary of a Japanese company Hitachi Construction Machinery Co., Ltd.

As a manufacturer and supplier of Products and related Services, HCME handles a variety of information: including but not limited to our own information and information entrusted to us by our suppliers, dealers, end-users, customers, job applicants and subscribers.

Given this situation, and to ensure that personal information is treated with respect which it deserves, HCME has established internal information control and security system and this Privacy policy.

Please note that this Policy applies when you use Products and Services of HCME and HCSF, contact us or visit our websites,,

We are not responsible for the privacy policies or practices of other organizations, links to which are provided in our websites; you should make your own enquiries in respect of them.

This Policy is not intended to create any contractual or other legal rights in or on behalf of any party.

What information we process
We process your information to provide better services to you in respect of our Products and Services.

We do not process directly identifying information about you, unless you yourself provide us with your personal data, for example, through a contact or subscription form on one of the pages on our websites, or when you contact us directly by e-mail or by phone.

The types of the personal information which we collect and which directly identify data subjects may include but not limited to:

full name, e-mail address, phone number
photo or video records
payment information: credit card numbers, bank account numbers
place of work, title
job applicants data
your customer’s data
newsletter open and click rates
We will, however, process certain non-directly identifying information when you visit our websites, such as type of browser you are using, the operating system you are using, your IP address, etc. We do this in order to serve you better, to improve your user experience, to understand how you use the websites.

With respect to processing of your information, HCME disclaims any legal duty to verify the accuracy of any personal information that you provide to us through our websites.

How we use your information
We will only use your information for the principal purposes set out below if you have indicated that you wish us to use your information in this way when you submit the information.

We process all our information on different servers in a few countries around the world. Therefore, we or our service providers may process your personal information on a server located outside the country where you live.

The principal purposes for which we collect personal information are described below.

Purpose/Activity    Legal Basis
Provision of services relating to our Products and Services which you or your customers’ requested, including but not limited to Global e-Service, ConSite and related information about our Products and Services

Legitimate interests (provision of Services to our business customers)
Sales/rent of Products    Legitimate interests (business activity)
Performance under a contract    Legitimate interests (business activity)
Delivery and/or sending of newsletters, magazines (e.g. Ground Control), e-mail newsletters, etc.    Legitimate interests (provision of information regarding Products, Services and business development)
We may request your consent in circumstances where a legal justification above the legitimate interest is required by applicable law

Running seminars, events, trainings, organization of meetings etc. and delivery and/or sending of notice thereof    Legitimate interests (provision of information regarding Products, Services and business development)
Response to inquiries, complaints    Legitimate interests (provision of information regarding Products, Services and business operations)
Consider individuals for employment or contractor opportunities    Legitimate interest and compliance with legal obligations
Performance of duties under applicable laws, regulations and norms (e.g. respond to a court order to submit documents, respond to questions and examinations conducted by officers of tax authorities)    Legitimate interests (compliance with applicable laws, regulations and norms)
Marketing research, questionnaires, surveys and statistics, etc.    Legitimate interests (improvement of our services regarding our Products and Services, business development)
We may request your consent in circumstances where a legal justification above the legitimate interest is required by applicable law

To prevent and detect fraud    
For our legitimate purposes and for compliance with legal obligations to which we are subject

We do not otherwise disclose information about your individual visits to our websites or information which identifies you or your customers to any third parties (except as provided in this Policy) unless we have your prior consent or unless required by applicable law.

How we share information
We may share your information with other companies in our Group for the purposes mentioned above. Links to the websites or information about our Group are provided below:

Group    Links
Hitachi Construction Machinery Co., Ltd.(Japan)
Affiliated companies of Hitachi Construction Machinery Co., Ltd (of which 20% or more than 20% of issued shares are owned by Hitachi Construction Machinery Co., Ltd)
Hitachi, Ltd. and its affiliated companies (of which 20% or more than 20% of issued shares are owned by Hitachi, Ltd)
Hitachi Construction Machinery (UK) Ltd.
Hitachi Construction Machinery Sales & Service (France ) SAS
HCME’s authorized dealers
In certain cases we may share your personal data with financial institutions, our suppliers or sub-contractors for provision of goods and services to carry out the purposes and activities described above. If you have questions about those parties, please contact us as specified below.

If we merge with, acquire or are sold to another company or go into bankruptcy, we may share files and email records with those business and merger partners.

How long we retain your information
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal or accounting requirements.

In some circumstances we may anonymise or  pseudonymise your personal data (so that it can no longer be associated with you), e.g. for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

The choice we offer including how to access and update the information
You have a choice to view, access and/or take your personal information, correct, transfer, erase (a right to be forgotten), object to processing of your personal data, object to decisions being taken by automated means withdraw your consent. You can do it through your account or by contacting us via Contact Us page and we will consider your request in accordance with applicable laws.

Our Privacy policy may change from time to time.

We will post any Privacy policy changes on this page and, if the changes are significant, we will provide a notice to you.